Build your skills.
Grow across borders.
Practical cross-border commerce courses for new and growing sellers. Start with product sourcing, content creation or advertising—one skill at a time.
Starter courses
Six focused topics to help you get started. All prices are shown in Chinese yuan (CNY).
TikTok Short-Video Script Workshop
A beginner workshop on short-video structures, opening hooks and shot lists, with a suggested seven-day self-study pace.
SHEIN Product Selection Essentials
Work through categories, price ranges, product images and a listing checklist for your first product selection.
TEMU Advertising Essentials
An introduction to campaign registration, the advertising dashboard and a product-testing schedule for the first two weeks.
Shopify Store Design Essentials
Learn how to arrange a storefront homepage, product pages and checkout for a clear shopping experience.
Amazon Keyword Research Workshop
An introduction to search terms, advertising keywords and product-title structure for Amazon sellers.
Instagram Content Essentials
Explore cover images, caption structure and hashtag combinations for product-focused Instagram content.
In-depth courses
Explore a platform in more depth, from setup to ongoing operations.
Cross-Border Ecommerce Masterclass — Flagship
A broad programme covering TikTok, SHEIN, TEMU, Shopify, Amazon and Instagram, from product selection to operations, marketing and supply chains.
Instagram Reels Content Creation
Study Reels distribution, script structures, editing techniques and hashtag strategies for short-form content.
Instagram Influencer Marketing and Social Commerce
Learn how to select creators, discuss collaborations and track the results of Instagram influencer campaigns.
Instagram Brand Marketing Essentials
An introduction to brand-account setup, content strategy, audience development and Reels creation.
Amazon Product Development and Brand Registry
Explore product research, differentiated product design, review management and Amazon Brand Registry.
Amazon PPC Advertising and Optimization
Learn Amazon advertising fundamentals, keyword research, bidding, ACOS analysis and campaign reporting.
Creator collaboration services
Explore support for your next creator collaboration.
TikTok Creator Collaboration — Basic
Product-promotion content with 3–5 selected creators, including short-video production and a basic tracking report.
SHEIN Creator Collaboration
Creator selection, product sampling coordination, content support and performance tracking for SHEIN sellers.
TEMU Creator Collaboration
Creator selection and product-focused short videos, with referral tracking and a basic performance report.